Tuesday, March 8, 2011

Nike & HIV/AIDS

This is one reasons why I applaud large multinational corporations, like Nike; it's their ability to reach a wide public base with their advertising and popular campaigns. So today is not one of those days to chant "Down with Capitalism, Down with the Man" instead I will showcase this powerful video.

We're almost at the mid-week hump, hope you are being productive with your time.



Smooches,

Anya

7 comments:

LohiO said...

That made me smile..:D

Ginger said...

Okay, I'm not being sarcastic here, just asking - if i buy a red nike shoe lace, I save a life? Seems some people wanted to rid their warehouse of excess shoe laces :)

Natural Nigerian said...

I think this is a brillant idea. A lot of people need shoe laces and they are cheap too.

I think it is important for companies to keep up with theur corporate social responsibilities. Every little thing counts.

I understand that the antiretroviaral drugs are now actually free in Nigeria - think of all the many African countries that do not have the ability to do that for their HIV+ citizens.

Natural Nigerian said...

I meant anti-retroviral

Pretty Lashes said...

I tagged you in an award :-), come to my blog to claim it!

xxx

▲ Nicci St. Bruce ▲ said...

That was cool to watch.
Its food that a big company like Nike has done this because they can reach so many people.
Good post
X

Chibaby said...

Wow.i love it, very good approach.