This is one reasons why I applaud large multinational corporations, like Nike; it's their ability to reach a wide public base with their advertising and popular campaigns. So today is not one of those days to chant "Down with Capitalism, Down with the Man" instead I will showcase this powerful video.
We're almost at the mid-week hump, hope you are being productive with your time.
Smooches,
Anya
7 comments:
That made me smile..:D
Okay, I'm not being sarcastic here, just asking - if i buy a red nike shoe lace, I save a life? Seems some people wanted to rid their warehouse of excess shoe laces :)
I think this is a brillant idea. A lot of people need shoe laces and they are cheap too.
I think it is important for companies to keep up with theur corporate social responsibilities. Every little thing counts.
I understand that the antiretroviaral drugs are now actually free in Nigeria - think of all the many African countries that do not have the ability to do that for their HIV+ citizens.
I meant anti-retroviral
I tagged you in an award :-), come to my blog to claim it!
xxx
That was cool to watch.
Its food that a big company like Nike has done this because they can reach so many people.
Good post
X
Wow.i love it, very good approach.
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